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John Kay writes persuasively in the FT about the balance that has to be struck in the protection of brand names:
"There is a compelling public interest in the suppression of counterfeit products... but the good argument that the interests of the public and of honest traders require vigorous public action against deceptive products is often conflated with the bad argument that the maintenance of product quality requires that established producers should be insulated from competition. ...The right general principle is that brand names and trade marks should be protected, not where there is a producer interest in doing so, but where there is a consumer detriment from failing to do so."
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